Film
Campaign
After 12 years, Pinacoteca do Estado de São Paulo, one of the most important museums in Latin America, decided to change the exhibition of its permanent collection. The second floor of its building had to be closed for one year for the renovations. To avoid the visitors to distance themselves and to feed their curiosity about the museum changes, Pinacoteca requesteda campaign to the agency. But what we delivered was an artistic movement: Curiousism. The cat that lives inside each one of us. During one year, everything that a regular exhibition would have was created, such as installations, photo essays, posters, a book about the movement, gifts to be sold at the museum shop, etc., always revolving around the Curiosity theme.
Book about the moviment
Photo Essay by João Linneu
Robot Cat
We have created a Robot Cat to live on the Pinacoteca do Estado de São Paulo second floor, which was temporarily closed to the public due to changing the art collection on exhibit. The Cat could be remotely controlled through the Museum’s fan page on Facebook, and it transmitted images in real time so the users could take a sneak peek at the coming exhibition details. Each user was allowed three minutes to control the Robot Cat via a joystick and thus satisfy his/her curiosity.
Posters
