To promote the new Durascent technology that can make you smell great forever, we created an ad that also lasts forever.
For real. It even got into the Guinness World Records as the longest ad ever made.
You can watch it endlessly at: www.ocomercialinfinito.com.br
Head of Art / Creative Director
Rafael Melo, Felipe Paiva, Jose Ferraz
D&AD: 2 Wood Pencils
One Show: 3 Silver Pencils / Bronze Pencil