To promote the new Durascent technology that can make you smell great forever, we created an ad that also lasts forever.
For real. It even got into the Guinness World Records as the longest ad ever made.
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Role:
Head of Art / Creative Director
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Creative Team:
Rafael Melo, Felipe Paiva, Jose Ferraz
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Direction:
Fernando Nogari
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Recognition:
Cannes Lions
Gold / Silver / Bronze Lions
D&AD
2 Wood Pencils
One Show
3 Silver Pencils / Bronze Pencil
Clio Awards
2 Gold
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2019